Introduction to Audio Branding

I’m sure that you will have read or have encountererd many Branding Books or Manuals with guidelines of how to construct and apply your brand logo, tv spot, print campaign, website etc . . . but I’m sure you’ll agree that there are not many (if any) books or manuals that provide guidence in regards to the subject of the audio in a branding design and structure.

This is quite surprising really, considering what an important and powerful device the audio can and should be within a visual and branding platform.

Just as a point of interest, have you ever considered the fact that if you don’t “purposely” look at visuals you will not see them, sounds a bit obvious I suppose, but have you ever also thought about the fact that you don’t have to purposely listen to audio to hear it, audio can reach us and effect us even if we are not intending to pay attention, which I think you’ll agree is a pretty unique quality for a design element to have …

Audio has an immediate and direct link to both the rational and emotional parts of our brain. It can shape our responses, our thoughts, our feelings, our emotions, our behavior …