We are a creative audio branding agency specialising in original music composition, sound design and complete audio services. We work for international broadcast. Our goal is to produce music that enhances the look & feel of our clients brand.
Since the Intel benchmark, we are in many ways even more aware of the power and potential contained within an effective Audio Mnemonic, although with this thought in mind, I feel we should also be a little careful – because as much as an Audio Logo can help to develop, consolidate and strengthen a brand – it can also harm or have a detrimental effect. So it’s important to keep in mind, that if one of your goals or intentions is to create a memorable or recognizable audio mnemonic, the traditional 3, 4 or 5 note musical logo may be the right solution but it may well not be the right audio solution, although the goal is indeed a device to create ongoing recognition and the hook factor!